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Maremagnum is a unique shopping centre of its type, which enjoys a privileged location on the seafront in Barcelona, just a stone’s throw from Las Ramblas. It is a meeting place for local visitors and tourists and, as such, it needed to appeal to the public both nationally and internationally.
With the aim of connecting with the designated target tourist, both during their stay in the city and while in their respective countries of origin, we have worked side by side with Maremagnum to create a personalised digital communication strategy capable of establishing a dedicated community and conveying the centre’s identity online through their new website, landing pages, social channels and digital media campaigns.
In this way, we have helped Maremagnum to become the must-visit shopping centre for tourists in Barcelona.
Brand and CPC Campaigns (Google, Twitter, Facebook) and creation of specific landing pages for each event and offer of the mall.
Online marketing actions aimed at the target audience in their home country (Google Ads campaigns, TripAdvisor media campaigns, inbound marketing and Blogging)
have reported increases in traffic from target countries in just 6 months since the launch of the strategy.
Results: more than 7,000 views on YouTube in 5 days and 14,000,000 Facebook users reached in 44 countries.
Landing page and launch strategy for the new Maremagnum APP