EROSKI is a cooperative owned by the Mondragon group, one of Spain’s largest distribution companies with around 2,000 stores under different brand names.
Owing to its volume of business, EROSKI needed a digital agency with the versatility and flexibility to meet the relentless pace of promotional launches, while at the same time being an agency with which it could have a close and direct rapport, one that understands the reality of EROSKI in order to achieve the change of direction in terms of high-quality creativity and the digital identity the company was looking for. We met these needs by designing a goal-focused digital strategy that allows the brand to distinguish itself from its competitors by means of its freshness and its appealing visual communication.
Runroom provides services for the eroski.es business channel for promotions, own brands, EROSKI Club and franchises. We develope online pre-click and post-click campaigns; email marketing; and reputation management, social media and customer service strategies.
The actions we implemented have resulted in clear improvements in the principal indicators, increasing the visibility of the brand and its values, its products, sub-brands and promotions; and increasing leads, media impact and interactions on social networks to consolidate the growth of an online community of loyal and committed users.
Design and integrated management of the Social Media strategy, including the conceptualisation of campaigns, content and analytics planning, community management, customer service and reputation management and measurement and analysis of the online reputation.
We designed and managed pre-click strategies for Eroski, giving the group’s brands and promotions visibility in multichannel, social media, email marketing and SEM campaigns.
We develop post-click digital strategies, creating strategic landing pages for the brand, defining recruitment systems and offering constant usability and analytics consultancy services.