Visibility, traffic and authority through effective SEO strategies applied to a YMYL website
Academia Española de Nutrición y Dietética
From the beginning, the Runroom team stood out for its personalized approach and deep knowledge of digital marketing and SEO strategies. They have laid the foundations at the strategic level of the project and have increased the online visibility of Nutriendo in a spectacular way, positioning us as a reference in the field of nutrition and dietetics in just a year and a half.
In a highly competitive sector, characterized by the constant evolution of information, the Spanish Academy of Nutrition and Dietetics sought to stand out as a reliable source of knowledge in nutrition.
The Spanish Academy of Nutrition and Dietetics had two clear goals: to revamp its professional website to improve its design and usability, and to create an informative blog portal on nutrition and dietetics accessible to all. The challenge was to compete in a field saturated with health and nutrition content and stand out as a reliable and authoritative source.
The Academy's website is categorized as YMYL (Your Money Your Life) by Google; this implies the need to offer high-quality content and demonstrate authority in the field. In addition, they faced competition from major sports media, generalists, hospitals and nutrition centers.
We approached the “Nurturing” project with a comprehensive strategy that included:
- Search Pattern Analysis: The search patterns of the target audience were studied to create an SEO-friendly web structure that effectively responds to the needs of nutrition and dietetics information.
- SEO and Blog Consultancy: An SEO consultancy was conducted and a blog was implemented on the web, full of valuable and reliable content written by professionals of the Academy.
- Backlink Generation: A high-quality backlink generation strategy was implemented to increase the authority of the site and improve its visibility in search results.
- Content strategy: The Academy was advised on the selection of priority topics based on popular searches with little Google competence.
In terms of work processes, we adopt agile methodologies to effectively manage each phase of the project.
The proposed solution was the optimization of the web structure with structured data to improve SEO. We use tools such as Sistrix, Google Search Console and Ahref to analyze and track results.
A quality link building strategy supported the dissemination of relevant content, strengthening the authority of the Online Academy. This integrated approach not only overcame the technical challenges but also contributed significantly to the success of the project as a whole
Users responded positively to the optimised web structure and the enriched content, especially as reflected in the extension of the time spent on the site. Likewise, the link building strategy contributed to a sustained increase in the number of quality links, strengthening digital authority.
In less than a year, the results speak for themselves:
- The "Nurturing" portal is attracting more than 120,000 monthly visits.
- Sistrix Organic Visibility Index (a crucial SEO metric) demonstrates the effectiveness of the implemented strategy
- The "Nurturing" project received the prestigious Ágora Bienestar award, highlighting excellence in the field of nutrition and dietetics.
Google updates its algorithm more and more often, thus changing the ranking criteria on its results pages, which are increasingly rigorous and focused on providing value to the user. It is important to be attentive to these changes in order to adapt to them. It is also important to monitor the evolution of the main KPIs in order to adapt our strategy and optimize the website, and thus capture the largest possible volume of traffic.
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