We are Runroom

A digital consultancy born from friendship and built with purpose.

Since 2003, we have been helping organizations evolve in the digital environment by combining strategy, design, and technology in an integrated way.


We are 50 professionals on staff in Barcelona, distributed among Customer Experience, Digital Product, Growth Marketing and the new AI Adoption program.

This core team is complemented by an external network of collaborative talent —designers, product managers, AI-native engineers, CX consultants— that we have cultivated over the years through our editorial, training, and community activities.

Together, we work with a single goal: to generate real and measurable impact on our clients' businesses, applying our proprietary methodology Impact-Driven Growth™ and the AI-native capability we have built in recent years.

Pensamos - Estrategia y Cultura

How we think

We seek impact over activity. Every initiative is born from a metric that must be moved, not from a list of deliverables.


We decide with evidence. Before building, we validate. Before scaling, we measure. We combine different forms of collaboration, adapted to the level of uncertainty, speed, and impact you seek.


We design with intention. Every organization, every product, and every moment requires a different way forward. Each artifact solves a specific problem. Each experiment answers a specific question.


We are not suppliers. We are partners. We embed ourselves in your organization. We commit to your goals and together choose the best way to achieve them. We learn with you. We leave installed capacity when we leave.

Our methodology: Impact-Driven Growth™

We do not work with task lists. We work with impact architectures. Impact-Driven Growth™ is the proprietary framework that connects every decision with the impact your organization needs to generate — from the strategic metric to the experiments that validate it.

Six layers of methodological discipline:

CPVM → Impact Metrics → Outcomes → Initiatives → Hypotheses → Experiments.

It is documented in a book, taught in specific training, and operated with our own AI tool. Discover more →


Hacemos - Diseño de Experiencia y Tecnología
Runroomers

AI-native: criterion, not trend

We integrate AI into our work and that of our clients —not as a marketing banner, but as an accelerator of results—. Faster validation, better analysis, decisions with more evidence.

We demonstrate it monthly: the first Friday of each month we organize the AI Dojo, an open meeting where the community gathers to practice, build, and learn with AI. It is the natural evolution of the coding dojos we hosted 15 years ago in Barcelona —the city's first community software practice—.

For us, AI is not the trend of 2026: it is the next iteration of a culture we have been building for two decades.

A way of working adapted to each challenge

Not all problems require the same approach.

Sometimes you need to move quickly with a clear objective and we help you with a project.
Other times, you need to strengthen your team and we augment it with our experts.
And in many cases, build capabilities that generate continuous impact, and for that, we build impact-oriented teams.

That's why we combine different collaboration models to adapt to your context and help you move forward with focus, speed, and criteria.

Conectamos - Personas y Negocio
Comunidad Runroom

Community

We promote spaces to share ideas, experience, and learning.

We believe in the value of conversations that go beyond the day-to-day and help us grow as professionals and as a community.

We organize events, AI Dojos and Open Spaces, and we host communities of practice and technology that explore new ways of creating, collaborating, and innovating.

Open spaces to experiment, exchange knowledge, and learn together, connecting people with common interests and concerns.

Leading teams already trust us

CaixaBank
Bayer
Clínic Barcelona
Boehringer Ingelheim
Decathlon
Ferrer
Natura
Esade
Holaluz
Merck
Colonial
Nespresso
Telefónica
Eroski
Viajes El Corte Inglés
Aldi
Zambon
SJD Sant Joan de Déu
SEAT
Leroy Merlin
Ordesa
Discover the success stories

Let's talk

Tell us about your challenge, and we'll explore how to turn it into a growth opportunity together.

A digital consultancy born from friendship and built with purpose. | Runroom