Training details
Method
Learning by doing. Intensive group work on real cases. Actionable framework + applicable prompts from day one.
Partner
Sense & Respond Learning
Duration
16h of training
Format
In-person and online
Method
Learning by doing. Intensive group work on real cases. Actionable framework + applicable prompts from day one.
Partner
Sense & Respond Learning
Duration
16h of training
Format
In-person and online
By the end of this program, you will have developed concrete capabilities to make better decisions, lead with more clarity, and demonstrate the value of your work in terms that the business understands.
⭐️ Enhanced strategic decision-making
Integrate AI and lean frameworks to prioritize with greater clarity and real impact.
⭐️ Results-oriented execution
Apply what you've learned in each phase: from discovery to delivery, without friction.
⭐️ Effective product leadership
Align business, teams, and management around outcomes with a common language.
This course is created and continuously updated by Jeff Gothelf and Joshua Seiden, authors of books like Lean UX, Sense & Respond and Outcomes Over Output, and founders of Sense & Respond Learning.
They train product teams in some of the world's most demanding organizations. What they teach is not theory: it is the result of applying, measuring, and refining their methods with hundreds of teams in different sectors and contexts. This constant practice is what keeps the program relevant and actionable today.
Runroom Academy is the certified partner of Sense & Respond Learning in Spain, ensuring that the content is delivered with the same standards, depth, and updates as anywhere else in the world.

Runroom Academy is the transformation and learning unit of Runroom, a digital consultancy with nearly 25 years of specialization in Customer Experience, Digital Product, and Growth Marketing.
We bring real project practice to training, integrating design, technology, and business impact.
At Runroom Academy, we bring innovation directly to your organization. We customize this training to integrate it into your strategic challenges and real projects.
We have already generated impact in...

Learn directly from professionals who lead and solve complex challenges. They accompany you to tackle them in a context where artificial intelligence is already transforming how organizations work.

Laura Polls
Head of Experience Research & Director of Runroom Academy
Con casi 20 años en el sector digital, Laura está especializada en investigación y Service Design con foco en impacto y Continuous Discovery. Está certificada en Advanced Design Thinking por IDEO y es formadora certificada en Lean Product Discovery y Lean Product Management (Sense & Respond). Profesora en BAU, donde lidera el módulo de Product Discovery en el Máster en Experiencias Digitales.

Carlos Iglesias
CEO en Runroom | Director Académico en Esade | Co-founder en Stooa | Podcaster en Realworld
CEO y Fundador en Runroom. Incluido por Forbes España en la lista de las 100 personas más creativas en el mundo de los negocios, es desde 2003 CEO y socio fundador de Runroom. Es Profesor Asociado del Departamento de Marketing de Esade, y Director Académico en Esade Executive Education. Además, conduce el podcast Realworld sobre innovación centrada en las personas.
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