Aligns business, product, and teams to make clear decisions, reduce risk, and generate real business impact. A training designed and certified by Jeff Gothelf and Josh Seiden, authors of Outcome over Output.
Learning by doing. Intensive group work on real cases. Actionable framework + applicable prompts from day one.
Partner
Sense & Respond Learning
Duration
16 training hours distributed according to the chosen modality
Format
In-person
Registration
Price
€850
Early Bird
€750
Team tickets
15% discount for up to 2 registrations, 20% for up to 4 registrations
Most product teams know how to build. The problem is they build what shouldn't be built.
This program gives you the system to decide what to build, align business and teams around the same strategic objectives, and demonstrate the impact of each decision.
Next edition
2 live sessions of 8h
Dates: July 2 and 3 (Thursday and Friday), from 09:30 - 17:30 (CET, Spain)
Modality: In-person bootcamp at Runroom, Barcelona
Price Early bird (until June 15): €750 Regular ticket: €850 Team tickets available for up to 4 people (with up to 20% discount)
Product Managers and Product Leaders with experience (+5 years) who want to work more structurally
Product Owners with strategic ambition
Aspiring PMs seeking a value-centered perspective
If you are looking for training for your team or organization:
Teams that need a common language between business and product to prioritize and decide
Organizations that want to move from delivering features to generating measurable impact
Companies where business and product do not share the same criteria for decision-making
Learning that generates impact
By the end of this program, you will have developed specific capabilities to make better decisions, lead with more clarity, and demonstrate the value of your work in terms that the business understands.
⭐️ Enhanced strategic decision-making Integrate AI and lean frameworks to prioritize with greater clarity and real impact.
⭐️ Results-oriented execution Apply what you've learned at every stage: from discovery to delivery, without friction.
⭐️ Effective product leadership Align business, teams, and management around outcomes with a common language.
A program backed by global references
This course is created and continuously updated by Jeff Gothelf and Joshua Seiden, authors of books like Lean UX, Sense & Respond and Outcomes Over Output, and founders of Sense & Respond Learning.
They train product teams in some of the world's most demanding organizations. What they teach is not theory: it isthe result of applying, measuring, and refining their methods with hundreds of teams in different sectors and contexts. This constant practice is what keeps the program relevant and actionable today.
Runroom Academy is the certified partner of Sense & Respond Learning in Spain, ensuring that the content is delivered with the same standards, depth, and updates as anywhere else in the world.
Why Runroom Academy?
Runroom Academy is the transformation and learning unit of Runroom, a digital consultancy with nearly 25 years of specialization in Customer Experience, Digital Product, and Growth Marketing.
We bring real project practice to training, integrating design, technology, and business impact.
Learning based on real projects
Consultative approach, not academic
Methodology applied to business
Informative Webinar
May 14, 2026, from 18h to 19h (CET)
Do you need to clarify doubts before registering? In this informative webinar you will learn about the methodology, see real cases, and be able to resolve your doubts live. Join the conversation with Jeff Gothelf, author of Lean UX and Sense & Respond, Carlos Iglesias, CEO of Runroom, and Laura Polls, Head of Experience Research.
Do you want tailored training for your team?
At Runroom Academy, we bring innovation directly to your organization. We customize this training to integrate it into your strategic challenges and real projects.
Approach aligned with business objectives
Direct application on own cases
In-person or online modality
We have already generated impact in...
Expert Team
Learn directly from professionals who lead and solve complex challenges. They accompany you to tackle them in a context where artificial intelligence is already transforming how organizations work.
Laura Polls
Head of Experience Research & Director of Runroom Academy
Con casi 20 años en el sector digital, Laura está especializada en investigación y Service Design con foco en impacto y Continuous Discovery. Está certificada en Advanced Design Thinking por IDEO y es formadora certificada en Lean Product Discovery y Lean Product Management (Sense & Respond). Profesora en BAU, donde lidera el módulo de Product Discovery en el Máster en Experiencias Digitales.
CEO en Runroom | Director Académico en Esade | Co-founder en Stooa | Podcaster en Realworld
CEO y Fundador en Runroom. Incluido por Forbes España en la lista de las 100 personas más creativas en el mundo de los negocios, es desde 2003 CEO y socio fundador de Runroom. Es Profesor Asociado del Departamento de Marketing de Esade, y Director Académico en Esade Executive Education. Además, conduce el podcast Realworld sobre innovación centrada en las personas.
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