Lean Product Management

Course contents

• Product Fundamentals and Strategy: definition of product strategy and business problem framing.
• Discovery and Goal Setting: Creation of proto-personas and definition of Objectives and Key Results (OKRs) focused on customer behavior.
• Solution Hypotheses and Experiment Design: Formulation of solution hypotheses and experiment design to validate key assumptions.
• Team management: Strategies and methodologies to maximize value delivery.

Key benefits for you and your organization:

• Greater agility in decision-making and adaptability to new data.
• Risk reduction of building products that no one wants or that do not solve real problems.
• Clearer and more effective communication of product vision and plans with stakeholders.
• Fostering a culture of continuous learning and experimentation in your team.
• Focus on generating real value that drives the business, rather than just delivering features.

Sense & Respond Learning

Sense & Respond Learning offers training in product management, design, innovation, and transformation to many of the world's largest companies. Founded in 2017 by Jeff Gothelf and Joshua Seiden, it helps companies become more collaborative, more strategic, more agile, more customer-focused, and ultimately more successful.

Jeff and Josh have been training Product teams for decades since 2011. Shortly after, one of the largest digital payment companies in the world hired them to train their global teams. To do this, Jeff and Josh traveled around the world over two years, developing, delivering, and iterating their training materials. That experience of building and delivering curriculum together laid the foundation for their first book, Lean UX, and for the training business of Sense & Respond Learning.

Today, Sense & Respond Learning works with a carefully selected group of certified training partners to deliver their courses and workshops worldwide.

A course created by Jeff Gothelf and Joshua Seiden

Joshua Seiden

Author of Lean UX, Sense & Respond, and Outcomes Over Output.
Joshua is a designer, strategic consultant, coach, and author who helps his clients design and launch new products and services, and create more agile and entrepreneurial organizations. He works with leaders to clarify and promote strategic alignment in their organizations and collaborates with teams to help them be more customer and user-focused in their pursuit of strategic goals.
Joshua is a popular and highly sought-after speaker who participates in conferences around the world.
More about Josh 👉 www.joshuaseiden.com

Jeff Gothelf

Author of Lean UX and Sense & Respond.
Jeff is a leading voice in product management, OKR, and Lean UX. Starting as a software designer, Jeff now works as a coach, consultant, and keynote speaker, helping companies bridge the gaps between business agility, digital transformation, product management, and human-centered design.
He works with large companies helping them build great products and the cultures that create them. Jeff co-founded Sense & Respond Press, a publisher of practical business books for busy executives.
More about Jeff 👉 www.jeffgothelf.com

Frequently Asked Questions

How is it different from the certified training in "Lean Product Discovery"?

While "Lean Product Discovery" dives deeply into research techniques to find and validate problems and solutions, "Lean Product Management" offers a more holistic and high-level view of the entire product management discipline. This course empowers you to:

• Lead the overall product strategy.Integrate continuous discovery into the complete product lifecycle.
• Manage the
• balance between discovery and delivery activities on a daily and weekly level.Effectively communicate outcome-based plans to stakeholders and teams.
• If "

Lean Product Discovery" is the how of finding solutions, "Lean Product Management" is the how of leading and operationalizing the entire product discipline in a "lean" and results-focused manner.In the online version, how many hours should I invest per week?

Each of the four weeks of the course, we will have a live online session of two hours, for which you will need to watch the content that you will find on a platform where we will register you.

These contents are lessons recorded by Jeff and Josh, where they explain key concepts (with lots of examples) that we will then put into practice in class.

So, calculate that you should dedicate a maximum of a couple of extra hours to the self-study content, plus the two synchronous hours in the online class with your

coaches and the rest of the participants.In the online version, what is flipped classroom?

The

flipped classroom methodology proposes changing the way you learn: instead of receiving the explanation in class and doing exercises at home, you first explore the content on your own (it could be watching a video, reading, or using another tool) and then, in class, you use that time to practice in teams, solve doubts, and apply what you have already seen.This way, you make much more of the time with your

coaches and the rest of the participants, to understand everything thoroughly and more actively.In the in-company version, can you adapt the training to our real context?

Absolutely yes. Precisely the best thing about in-company training is that it allows us to work on your

real problems and specific challenges.Think that, besides being trainers, we are

practitioners with a consultative nature that we not only do not want to lose, but precisely our value lies in real experience creating products for different sectors and contexts.What usually happens in in-company contexts is quite magical ✨ Ideas appear where there were blockages and clarity where there was uncertainty.

In the in-company version, how many people can I include in the training?

En la versión in-company, ¿a cuántas personas puedo incluir en la formación?