Lean Product OKRs

A practical guide to customer-focused OKRs, where success is measured by what truly matters: the behavior change that drives business results.

In a world of constant change, companies mustevolvequickly to stay relevant. How do you maintain yourrelevancewhile evolving?

This training is an immersion in theframeworkof Objectives and Key Results (OKRs). Unlike traditional approaches, we teach you to measure success not by the mere delivery of features, products, or actions(outputs), but by the real impact on user behavior(outcomes), which drives tangible business results.

Beyond simply defining objectives, we providea new strategic visionto work on the roadmap of your products and services, connecting teams with the management team or business board, with anagile and customer-focused approach.You will learn to make data-driven decisions, continuously adapting your strategy as your audience's behavior evolves. This approach optimizes your team's performance and ensures that your efforts are aligned with theresultsthat truly impact the business, creating a continuous cycle ofimprovement and adaptation.

You will learn to:

• Establish clear and achievable OKRs aligned with your business's strategic objectives.Connect
• user behaviorwith business results.Activate practices that foster a
• more agile and customer-focused culture.Implement a
• continuous cycle of improvement and adaptation.Through a combination of

theory, practical exercises, and group work, you will acquire tools and strategies that will allow you to transform how your team measures success and generates real business impact.A unique opportunity to learn from original materials and methodologies by the renowned pioneers of Lean UX,

Jeff Gothelf and Josh Seiden, creators of the approach presented in their bookWho does what by how much?, delivered in Spanish by Laura Polls and Carlos Iglesias.What you will take away:A deep understanding of OKRs

as a framework for setting strategic and results-oriented goals.

• Practical tools to integrate OKRsinto your daily workflow and adapt them to the evolving behavior of users.
• Outcome mapping techniques to identify and measure the real impactof your objectives on user behavior.
• Strategies to align team metrics with business results, ensuring everyone works towards the same purpose.
• Methods to foster organizational alignment, ensuring that every team member sees how their work contributes to overall objectives.
• A new way to guide your planning cycles with a strategic and adaptive vision, allowing the roadmap to evolve without being tied to a fixed list of deliverables.
• Knowledge to promote a culture of innovation, where decisions are made based on data and not intuition.
• Who is it for?It is ideal for:

Product Managers, Product Owners, UX Researchers, Designers, Agile Leaders and Coaches (Scrum Masters, Agile Coaches), Consultants, HR, Marketing, Finance, Operations Professionals, Entrepreneurs, and Founders

, as well as anyone interested in improving how they define and measure success.Whether you are an experienced professional in OKRs and metrics, or you are venturing into the world of key results and impact, this course offers youpractical tools and strategies

to generate a true impact on your business.herramientas prácticas y estrategias para generar un verdadero impacto en tu negocio.