Lean Product OKRs

A practical guide to customer-centric OKRs, where success is measured by what truly matters: the behavioral change that drives business results.

In a world of constant change, companies must evolve quickly to stay relevant. How do you maintain your relevance while evolving?

This course is an immersion into the framework of Objectives and Key Results (OKRs). Unlike traditional approaches, we teach you to measure success not by the mere delivery of features, products, or actions (outputs), but by the real impact on user behavior (outcomes), which drives tangible business results.

Beyond simply defining objectives, we provide a new strategic vision to work on your product and service roadmap, connecting teams with the management team or business board, with an agile and customer-centric approach. You will learn to make data-driven decisions, continuously adapting your strategy as your audience's behavior evolves. This approach optimizes your team's performance and ensures that your efforts are aligned with the results that truly impact the business, creating a continuous cycle of improvement and adaptation.

In this practical and dynamic course you will learn to:

• Establish clear and achievable OKRs aligned with your business's strategic objectives.Connect
• user behavior with business results.Activate practices that foster a
• more agile and customer-centric culture.Implement a
• continuous cycle of improvement and adaptation.Through a combination of

theory, practical exercises, and group work, you will acquire tools and strategies that will allow you to transform how your team measures success and generates real business impact.A unique opportunity to learn from original materials and methodologies by the renowned pioneers of Lean UX,

Jeff Gothelf and Josh Seiden, creators of the approach presented in their book Who does what by how much?, delivered in Spanish by Laura Polls and Carlos Iglesias.What you will take away:

A deep understanding of OKRs

• as a framework for setting strategic, results-oriented goals.Practical tools to integrate OKRs
• into your daily workflow and adapt them to evolving user behavior.Outcome mapping techniques to identify and measure the
• real impact of your objectives on user behavior.Strategies to align team metrics with business results
• , ensuring everyone works towards a common purpose.Methods to foster organizational alignment
• , ensuring each team member sees how their work contributes to overall objectives.A new way to guide your planning cycles with strategic and adaptive vision
• , allowing the roadmap to evolve without being tied to a fixed list of deliverables.Knowledge to promote a culture of innovation
• , where decisions are made based on data and not intuition.Who is it for?

This course is ideal for:

Product Managers, Product Owners, UX Researchers, Designers, Agile Leaders and Coaches (Scrum Masters, Agile Coaches), Consultants, HR, Marketing, Finance, Operations Professionals, Entrepreneurs, and Founders, as well as anyone interested in improving how they define and measure success.Whether you are an experienced professional in OKRs and metrics, or just entering the world of key results and impact, this course offers

practical tools and strategies to generate true impact in your business. para generar un verdadero impacto en tu negocio.