Training details
Training type
Available both open and in-company
Partner
Sense & Respond Learning
Format
Online
Lean Product Strategy
Define the strategic direction of your product in an agile and iterative way. A training in collaboration with Sense & Respond Learning.
I'm interestedCompanies often invest weeks or months in retreats and lengthy negotiations to define a strategy that ends up becoming a rigid execution plan. As a result, Product Managers often do not understand the true "why" behind the work they do and end up focusing solely on producing more features (output) without a strategic filter to guide them. Moreover, in a high uncertainty environment, when new market information arrives, it becomes impossible to correct the course because teams are tied to that unmovable plan.
What is Lean Product Strategy?
This training offers you a lightweight (lean) and collaborative approach to defining your product strategy without spending weeks of your time. You will learn that strategy is not a detailed task plan, but a "coherent and thoughtful approach to tackling an important challenge".
Developed by Jeff Gothelf and Josh Seiden (Sense & Respond Learning), this methodology will teach you to treat strategy as a hypothesis. You will leave behind "The Great Lie of Strategic Planning" to start making informed bets that can be continuously validated and iterated with the market.
What will you learn?
Through a highly practical approach based on Roger Martin's philosophy, you will master the Lean Strategy Canvas, a lightweight tool that will allow you to:
- Clearly define the main objective and purpose of your product or initiative.
- Identify the critical obstacles (internal, market, or technological) that prevent you from achieving your goals.
- Build solid strategic options by answering the two big questions of business success: Where to play (Where to play) and How to win (How to win)
- .Formulate what conditions must be met for your strategic hypothesis to work ("What has to be true
") and how to integrate its validation into the development cycle.
- Who is it for?Product Managers and Product Owners who need to articulate and defend their product strategy to stakeholders
- and teams.Product Leaders and Directors
- who seek to align their teams in decision-making and avoid development based on daily "firefighting."
Any product team or organization facing complex problems with a high degree of uncertainty and needing an agile framework to move forward.
Official CertificationAfter completing the training and passing a certification test based on the course concepts (with a minimum of 75% accuracy), you will receive a digital badge issued by Sense & Respond Learning
, endorsing your ability to facilitate and apply lean strategy methods in your organization.
Open or in-company trainingThis training is offered in open or in-company mode. Online or in-person
modality. All our trainings are practical and with immediate application, designed to transform the way your team works from day one.
Block 1: The "What" and the "Why" of Strategy
- Why do we need a strategy in product teams? Definition of a coherent and thoughtful approach.
- The great lie of strategic planning: How to bring the scientific method to the art of creating strategies (based on Roger Martin's philosophy).
- Introduction to the Lean Strategy Canvas.
Block 2: Objectives and Obstacles (Practical Exercises)
- Box 1 - Objectives: What is our main objective? Clarification of corporate, departmental, or product goals.
- Box 2 - Obstacles: What stands in our way? Identification and categorization of market, organizational, and technological challenges.
Block 3: Strategic Options and Decision Making
- Box 3 - Strategy: Definition of mutually exclusive Strategic Options.
- Where to play (Where to play): Definition of the market, audience segment, and discovery of unmet needs.
- How to win (How to win): Articulation of competitive advantage, unique capabilities, and value proposition.
Block 4: Validation and the Bridge to Execution
- Strategy is a hypothesis: Analysis of strategic failures through the Quibi case study.
- What has to be true (What has to be true) for our strategy to work? Identification of the highest risks in the market, technology, and competitors.Testing the strategy: Introduction to the
- Ship -> Sense -> Respond cycle to validate or pivot our hypotheses.Box 4 - OKRs:
- Introduction to Objectives and Key Results (Objectives and Key Results) as the essential bridge to measure success and connect strategy with daily execution.) como el puente esencial para medir el éxito y conectar la estrategia con la ejecución diaria.
Expert Team
Learn directly from professionals who lead and solve complex challenges. They accompany you to tackle them in a context where artificial intelligence is already transforming how organizations work.
Laura Polls
Head of Experience Research & Director of Runroom Academy
Con casi 20 años en el sector digital, Laura está especializada en investigación y Service Design con foco en impacto y Continuous Discovery. Está certificada en Advanced Design Thinking por IDEO y es formadora certificada en Lean Product Discovery y Lean Product Management (Sense & Respond). Profesora en BAU, donde lidera el módulo de Product Discovery en el Máster en Experiencias Digitales.
Carlos Iglesias
CEO en Runroom | Director Académico en Esade | Co-founder en Stooa | Podcaster en Realworld
CEO y Fundador en Runroom. Incluido por Forbes España en la lista de las 100 personas más creativas en el mundo de los negocios, es desde 2003 CEO y socio fundador de Runroom. Es Profesor Asociado del Departamento de Marketing de Esade, y Director Académico en Esade Executive Education. Además, conduce el podcast Realworld sobre innovación centrada en las personas.
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