Synthetic Personas and Customer Segmentation with AI

Identify, build, and communicate with your customers like never before
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Training details

Training type

Formación in-company, personalizada para tu equipo u organización. Bonificable por FUNDAE.

Method

Learning by doing, con dinámicas prácticas diseñadas para que apliques lo aprendido en tu día a día desde el primer minuto.

Duration

6 horas. A vuestra medida: 3 módulos distribuibles de una a tres jornadas.

Format

Online

Discover how to transform interviews, data, and feedback into living representations of your customers. Learn to use generative AI to create Synthetic Personas that allow you to validate ideas, messages, and solutions quickly, realistically, and actionably.

Imagine being able to have your customers always available to test ideas, validate hypotheses, or even simulate conversations. This course teaches you to combine research, technology, and artificial intelligence to bring real, functional archetypes to life, ready to integrate into your CX, marketing, or innovation processes.

What will you learn?

  • To identify customer archetypes from real evidence and AI tools
    To transform these archetypes into functional Synthetic Personas with which you can interact
  • To use these agents to validate messages, explore needs, and co-create solutions
  • To avoid the most common biases of generative models and ensure the quality of the output
  • To apply all this knowledge immediately in your organization

Who is it for?

This course is designed for teams that want to take a quality leap in how they understand and represent their customers. It is ideal for profiles in:

  • Customer Experience
  • Marketing and Communication
  • Product / UX
  • Innovation
  • Sales

If you already use tools like ChatGPT, Claude, or Copilot, and know what a Buyer Persona is, this course will take you to the next level.

How will we do it?

  • Intensive course of 2 online sessions of 3 hours each
  • With real practical work between sessions
  • Also available in in-company onsite format
  • In each session, you will learn, build, and apply: creation from day one

What will you take away?

  • Customer archetypes built with real data
  • Synthetic Personas ready to use in your processes
  • Flexible, replicable methodology useful in multiple business areas
  • New ideas and perspectives on segmentation, research, and decision-making
  • A tangible leap towards a truly Customer-Centric organization

Course Content

Module 1: Identification of Archetypes with AI

You will identify who your key customers are using generative AI, your CRM data, and real feedback. You will learn to enrich your archetypes with tools that help you go beyond the sociodemographic profile.

Module 2: Construction of Synthetic Personas

You will learn to train customer agents with real data, build conversational Synthetic Personas, and explore multiple use cases to integrate them into real decision-making processes.

Module 3: Validation, Biases, and Reliability

We will analyze the risks and limitations of generative AI, how to avoid biases, and how to ensure that what you build is useful, safe, and actionable.

Ready to talk to your customers like never before?
Synthetic Personas and Customer Segmentation with AI is more than a course: it's a new way of thinking about the customer relationship.
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Synthetic Personas and Customer Segmentation with AI | Academy | Runroom