CASE STUDY
Business Innovation Certificate from Esade, led by Carlos Iglesias
Areas
Strategic alignment. Innovación estratégica. Design Thinking. Double Diamond. Metodologías ágiles. Orientación a outcomes e impacto
How is innovation integrated into corporate strategy and how is it translated into company operations? What role does organizational culture play in promoting an innovative mindset? What processes and methodologies are behind it? Carlos Iglesias, CEO of Runroom, leads the Business Innovation Certificate from Esade, a training program to discover innovation opportunities and transform companies.
Competing according to the rules of the current context, which is increasingly changing and accelerating, is a challenge for most established companies across all sectors. A new scenario requires professionals familiar with agile methodologies and an innovative mindset: capable of making strategic decisions, identifying business opportunities, incorporating new products and services, or optimizing existing ones, and above all, meeting customer needs with the greatest efficiency possible.
The Business Innovation Certificate from Esade Executive Education consists of three programs that, taken together, provide a cross-sectional view of innovation, from its most strategic to its most tactical aspects.
- The first module, Strategic Innovation, focuses on mastering processes and how to connect innovation with corporate strategy.
- The second, Business Agility, equips leaders to become the benchmarks for their companies' transformation, acquiring an agile value creation mindset.
- The journey concludes with the Design Thinking program, a methodology focused on designing and testing products, services, or business models, in a fully practical manner applicable to the real context.
“Innovar requiere identificar los problemas que importan y adentrarse en ellos sistemáticamente para entregar soluciones elegantes.”
Esade is a business school with over 60 years of history, leading the top international rankings and characterized by its close ties to the business world. For this reason, the professors of the Business Innovation Certificate, in addition to being teachers, are active professionals, an aspect that guarantees the practical and applied focus of their classes. Training for real professional life.
The learning is experiential, innovative, and focused on achieving high impact. A Learning by Doing methodology is used, combining synchronous online classes, guided discussion forums, asynchronous video cases, self-assessment tests, practical activities, and continuous and personalized mentoring.
The Business Innovation Certificate from Esade is designed for:
- General managers, COOs, and senior management profiles who need a strategic view of innovation, both disruptive and incremental, grounded in their business operations.
- Innovation directors and digital transformation leaders who want to consolidate best practices in portfolio management within their companies.
- Functional area directors who need to adopt a holistic view of innovation and want to advance towards more cross-sectional positions.
- Entrepreneurs in exploratory phases who want innovation to be present from the beginning in their projects.
Strategic vision, agile leadership capability, innovative mindset, or systemic thinking in problem-solving are some of the competencies acquired by taking this high-level training. A powerful mix of hard and soft skills essential to face the highly changing business environments that characterize our era.
More success stories
Bayer
Bayer AG needed a high-performance Design Team capable of combining user, business, and technology needs into a high-impact product; a platform that consolidates different services and serves as a tool for healthcare professionals globally. At Runroom, we took on the challenge of conceptualizing a solution in just 6 sprints, resulting in a successful pilot test that will serve as a reference for the development of new projects within the company.
Boehringer Ingelheim
Understanding customer behavior and motivations allows for more effective decision-making in a company's strategy. We supported Boehringer Ingelheim in creating a 100% customer-centric digital strategy for the pharmacy sales channel, based on in-depth knowledge of the pharmacist customer to enhance repeat purchases, increase loyalty, and have control over distribution in pharmacies nationwide.
Viajes El Corte Inglés
Building a strong relationship with the consumer and listening to what they have to say is essential in the post-digital era. What has been their experience at each touchpoint? What are their preferences? Only with this information can the brand react in time to optimize and personalize the user experience. For Viajes El Corte Inglés, the challenge was to find a platform that would allow them to understand and predict customer behavior, and Medallia was the answer.
Bayer
How to design a system capable of connecting a global brand with hundreds of local realities.