Cross-functional Product Team for a Transformative Experience

Present in 42 countries and with nearly 8,000 employees, Edenred creates networks of trust between companies, employees, and businesses to drive solutions that motivate, enhance team well-being, and, in turn, help companies become more effective and attractive. The products managed by Edenred are social benefits or non-monetary improvements that complement employees' salaries, such as restaurant tickets, childcare tickets, or transportation tickets, among many other products.

Edenred focuses on people from a technological perspective, which is why the company is immersed in a continuous digital transformation to anticipate the future and provide innovative value solutions to freelancers, small, medium, and large companies, and foster a more agile, practical, social, and sustainable work environment.

This platform allows companies to manage and administer all flexible compensation and subsidy systems for their employees, and for employees to consult and configure their constant needs. Our goal with this project has been to transform the experience of Edenred's clients and users of the platforms, taking it to the highest level.

A cross-functional approach

At Runroom, we have configured cross-functional teams adopting a methodology centered on agility and collaboration between technology, design, and business roles. We work simultaneously on the conceptualization and delivery of real products in each sprint, while iteratively building a solid design system. Our goal with the design system has been to create agnostic components that can be reused in any context to gain consistency and speed.

Based on user needs, we propose their user flows to build what they need most. Using and scaling the component system to eventually integrate the React frontend with the backend APIs.

The essence of our approach lies in cross-functional teamwork, where collaboration between business, UX, UI, and technology drives our progress. By enhancing joint work, we ensure our products meet client needs at a constant pace, sprint by sprint.

Comparing this approach with the traditional approach where design is first based on business and then passed to the technology team to implement these designs, we clearly see that the benefits of working simultaneously, at the same pace across all roles, are immense. Less documentation, fewer inefficiencies, fewer loops of inconsistencies and problems, and, above all, higher product quality.

From user flow, we move to stories and from these to wireframes, always co-creating, from there, in the same sprint, design and technology advance in the same challenge.

During the sprint, we advance in each discipline by conducting constant reviews. These reviews are carried out every two days, allowing us to unify our work and achieve smooth integration. By the end of the sprint, we have already implemented the front integrated with the backend APIs using React, along with the design and business needs discovered in the same period. This cyclical process becomes the engine that drives our value creation.

Cultural change

Our vision aims to transform how products are created by advancing simultaneously to achieve higher quality products, faster, and more aligned with client or user needs.

Thanks to the work methodology and client-centered focus, we have helped Edenred become faster and more efficient in product creation.

We also achieved this thanks to our approach to continuous discovery to understand, through tests and other tools, that the steps we took were aligned with client needs.

To this end, we have helped to rethink the organizational model of the teams and integrate different disciplines into a single team to generate autonomy and purpose.

The foundation for efficient projects

Additionally, we believe it is important to highlight the value of the storybook and the design system developed. Beyond creating a functional product, we have generated a storybook that contains all the components of the project, serving as a reference for any project Edenred undertakes in the future.

This storybook will serve as a foundation, both in terms of UI/UX design and React frontend components. Thanks to this approach, we can leverage previously created components and adapt them to implement new identified needs. Most of these components have already been implemented in an agnostic manner, making them easily applicable in any context. This context independence allows us to build new solutions for Edenred in an agile and efficient manner, thanks to the versatility and power of this storybook and the design system.

A lasting result

We highlight the cross-functional and agile approach adopted, which has proven to be highly effective in creating quality products and meeting client needs.

Moreover, Edenred had the will to transform its organizational model and internal culture. Moving from a model divided into functional silos to establishing a unified product vision, where business, design, and technology aspects converge and operate at the same speed. This convergence allows for more efficient addressing of challenges while improving the quality and speed of final product delivery.

Storybook and design system become key and effective tools for the development of future projects, allowing the reuse of components and the rapid adaptation of current ones to new needs.

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