Energía Nufri: energy that’s simply great
Energía Nufri
This project has represented a major technological and strategic challenge, shaping a new brand positioning that is solid and ambitious in terms of growth. It has been a pleasure to work with a young, dynamic, and brilliant client team. This is just the beginning of a shared journey focused on acquisition, retention, and generating long-term impact.
Energía Nufri
Energía Nufri is an energy retailer born from the Nufri Group, with a clear mission to bring energy closer to people in a transparent, approachable, and sustainable way.
In an increasingly competitive sector, the brand needed to redefine its positioning and strengthen its digital presence to better connect with its audiences and achieve structured growth.
Process
The project was structured in two main phases:
1. Business Case and brand strategy
We conducted user interviews, analyzed campaigns, studied competitor positioning, and designed an action plan prioritized according to cost–opportunity criteria. This plan became the roadmap to activate the brand and its digital ecosystem.
2. Execution and technology implementation
We redesigned the website to improve usability and conversion, redefined the brand positioning with the claim “La energía que es la pera”, and created an illustrated pear-shaped avatar, developed in collaboration with Forma studio, to reinforce the new brand tone. We also worked with Abuela studio on the creation of a launch video.
From a technical standpoint, we integrated the website with the client’s internal systems (ERP, contracting platform) and activated HubSpot as the CRM.
At Runroom, we also led the training of the customer service team in the use of HubSpot and activated automated surveys within the platform to measure satisfaction and improve the customer experience at every touchpoint.
Results
- A new brand positioning successfully implemented and well received.
- Redesigned website focused on conversion and user experience.
- Avatar and launch video as key elements of the new storytelling.
- Connected technology ecosystem (website + ERP + contracting platform + HubSpot).
- HubSpot fully operational as a complete CRM:
- Customer service team training.
- Automated loyalty workflows.
- Experience surveys integrated into relationship flows.