CASE STUDY
inDIGITAL+, the Executive Program in Marketing and Digital Transformation
Areas
Innovación estratégica. Strategic alignment. Marketing & sales alignment. Orientación a outcomes e impacto. Metodologías ágiles. Design Thinking
ESADE, one of the top international business schools, works with a clear mission: to inspire and empower people and organizations to develop innovative and socially responsible leadership. Carlos Iglesias, CEO of Runroom, is now the director of the inDIGITAL+, Executive Program in Marketing and Digital Transformation that offers new keys to lead in a digitized environment.
The digital era offers a scenario of unimaginable possibilities until the arrival of the internet. We live in a world connected 24/7 where executives, communication and marketing managers, and entrepreneurs need to have the strategic and tactical knowledge necessary to develop winning digital strategies for their business.
To address this need, ESADE's inDIGITAL+ program offers comprehensive training in marketing and digital strategy for senior executives, emerging leaders, and entrepreneurs who need to successfully navigate the new digitized environment and leverage its opportunities, seeing a direct impact on results.
In the program, through theoretical sessions, practical exercises, and real company success stories, students will learn to develop and implement a solid tailor-made digital marketing strategy for their organization.
The program format alternates intensive training modules with modules spaced over time, providing spaces for discussion and sharing both learnings and experiences.
“inDIGITAL+ no es solo capacitación ejecutiva en estrategia digital. Es vivir una experiencia que marca un antes y un después. Carlos Iglesias, CEO & Founder, Runroom”
The goal is to enable students to immediately implement the learnings, apply them to their context, and form a community aligned in values and knowledge, establishing lasting relationships.
A 360º vision of the digital environment
The program is committed to comprehensive training in marketing and digital strategy based on new digital tools, covering all aspects of digital marketing and applying them in the specific environments of each student, who can implement the learnings from the first day of the course to meet the growth and innovation needs of their organization.
“El programa te da herramientas para que puedas utilizarlas y hacer este cambio. Efectivamente empiezas a pensar de otra manera, mucho más global, mucho más digital. Mili Kaneku, Trade Marketing Manager, Mattel, Inc. Perú y Colombia”
Carlos Iglesias's collaboration with ESADE began in 2014, as a guest lecturer in various Executive Education programs, such as the Marketing Management Program, the Sales Management Program, the Executive Program in E-Commerce, the Executive Master in Business Analytics, or the Executive Master in Marketing and Sales.
On what we understand by learning, learning models, and people's learning, Carlos Iglesias talks with Pablo Jimeno in the episode "Learning Culture and Transformation Processes," of the Realworld podcast. Listen to it here!
Carlos Iglesias, co-director of the program and CEO of Runroom, and Julio Villalobos, co-director of the program, Corporate Director and Chief Digital Officer of Esade, present the challenges of digital transformation in the vpodcast inDIGITAL+, with the presence of alumni, digital leaders from various sectors, and professors.
More success stories
Bayer
Bayer AG needed a high-performance Design Team capable of combining user, business, and technology needs into a high-impact product; a platform that consolidates different services and serves as a tool for healthcare professionals globally. At Runroom, we took on the challenge of conceptualizing a solution in just 6 sprints, resulting in a successful pilot test that will serve as a reference for the development of new projects within the company.
Boehringer Ingelheim
Understanding customer behavior and motivations allows for more effective decision-making in a company's strategy. We supported Boehringer Ingelheim in creating a 100% customer-centric digital strategy for the pharmacy sales channel, based on in-depth knowledge of the pharmacist customer to enhance repeat purchases, increase loyalty, and have control over distribution in pharmacies nationwide.
Viajes El Corte Inglés
Building a strong relationship with the consumer and listening to what they have to say is essential in the post-digital era. What has been their experience at each touchpoint? What are their preferences? Only with this information can the brand react in time to optimize and personalize the user experience. For Viajes El Corte Inglés, the challenge was to find a platform that would allow them to understand and predict customer behavior, and Medallia was the answer.
Bayer
How to design a system capable of connecting a global brand with hundreds of local realities.