Lavie Paris: we digitalized Parisian chic

Lavie Paris is a fresh, optimistic new brand rooted in the values of accessible fashion, with an emotional positioning: “celebrating life.”

We faced a double challenge: defining a distinctive brand identity and creating a scalable digital business model.

Runroom led the entire process—from strategic consulting and selecting the entry market to designing the customer journey, building the e-commerce platform on Shopify, and activating the brand through content, campaigns, and social media.

We collaborated with the agency Loud, who brought their international project expertise to lead the branding development and content production. As part of this effort, high-level photo shoots were carried out with internationally renowned models and audiovisual teams, carefully crafting every detail to convey the brand’s visual and emotional universe from the very first impression.

All the work was coordinated under an integrated approach, ensuring a consistent narrative across every touchpoint — from the Instagram feed to the e-commerce checkout — and applying a test-and-learn methodology focused on impact, to optimize investment from day one.

Lavie Paris validated its value proposition from the very first days of the campaign.
The e-commerce site began receiving qualified traffic from the moment of launch, and the first conversions followed shortly after. Paid media campaigns —especially on Google Ads— proved to be the main conversion driver, while the Meta channel stood out as a key lever for brand building.

Throughout the first month, we optimized the channel mix, adjusted creatives, and designed new campaigns for key products such as suits and coats, based on performance and stock levels.
In that first month, we surpassed 130 sales —an especially ambitious goal for the launch of a completely new brand— proving that the product, value proposition, and storytelling resonated with the target audience.
A progressive investment strategy helped cut the cost per conversion in half, showing a clear and positive learning curve.

In parallel, the social media strategy —built on editorial content, a relatable brand tone, and targeted giveaways— enabled the community to double in less than four weeks, creating a solid foundation for continued engagement.
The flexibility of the online store, integration with the logistics partner, and agile decision-making allowed Lavie Paris to quickly adapt to key moments such as Black Friday and promotional campaigns, further solidifying its presence in the French market.

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