CASE STUDY
Making Life Easier: 360º Development for Pension Plan Leaders
Areas
Análisis de rutas de conversión. Behaviour Tracking. Optimización on-page. Mejora de la experiencia de usuario para SEO. Creación de contenido de valor. Paid Media. Google Ads. SEO
No matter what services we offer, in a post-digital era, we need a digital presence to exist. Our client's main product, the insurance line of a major banking foundation, is pension plans. The challenge in this case was to establish the brand as a thought leader and help it become an online benchmark. In other words, to regain organic visibility by improving its SEO.
An in-depth analysis is always the key to understanding a user: we had to put ourselves in their shoes and follow their online journey and experience. What keywords do they use? Where do they use them? And how can we be the first element to appear in this search?
In addition to the enhanced user experience, we supported the SEO strategy with paid and owned media to expand the brand's reach and positioning. Something crucial to consider in the current digital landscape.
The results were very good. Not only were we able to halt the decline in organic visibility, but we also managed to bring it to the highest point in the company's SEO history. Just half a year later, we have managed to break the record for organic webpage visits.
After halting the decline in organic visibility, we were able to surpass the highest peak recorded by the company in its SEO history.
We believe in strong relationships with our clients and continue to work closely with the Communication and Brand team of this leading pension plan company, providing them with everything from consulting, management, and analysis to audiovisual campaigns and promotions. From our online reputation analysis, we can see the impact of our actions and create new opportunities.
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