CASE STUDY
Narrative and Digital Presence for Excellence in Premium Kitchens
Areas
Customer Experience. Optimización de performance. Estrategias de crecimiento orgánico a largo plazo. CX strategy. Digital transformation
bulthaup is a design company specializing in premium kitchen furniture.Premium. Its hallmark is the fusion of craftsmanship and functional design, always striving for the highest quality, excellence, and attention to detail. In 2015, we began our journey with bulthaup with one goal: to gain brand visibility and digital presence, bringing the desirability and excellence of a historic brand to the online medium.
Since its founding in 1949, bulthaup has been committed to quality and perfection in all its designs, developing innovative and aesthetic products and continuously seeking answers and solutions to people's needs.
Our goal has been to give visibility to the brand and increase its digital presence in the bulthaup Iberia market: Spain, Andorra, and Portugal, with a strategy aimed at enhancing its values and image and bringing the brand closer to its target audience and main distributors. To achieve this, we took a customer centric approach that consisted of precisely defining, based on research, the main customer archetypes to offer them personalized content based on their desires and needs.
The result materializes in a new narrative across all online communication channels: blog, social media, newsletter, and performance media campaigns, with the aim of improving positioning, gaining notoriety, and consolidating a dedicated and participative community around the brand that shares the same values and passion for excellence in design and architecture.
“La estrategia diseñada para el entorno online es el encaje perfecto entre diseño atemporal y comunicación digital Andrea Weirich, Head of Marketing & Communication, bulthaup Iberia”
“Necesitábamos crear una narrativa capaz de transmitir la herencia y los valores de bulthaup y conectar con las especificidades y los deseos de su público. La clave fue centrarnos en las personas, verdaderos protagonistas de la marca, creando historias y mensajes personalizados que conectaran con sus clientes y seguidores. Annachiara Sechi, Head of Communications, Runroom”
More success stories
Bayer
Bayer AG needed a high-performance Design Team capable of combining user, business, and technology needs into a high-impact product; a platform that consolidates different services and serves as a tool for healthcare professionals globally. At Runroom, we took on the challenge of conceptualizing a solution in just 6 sprints, resulting in a successful pilot test that will serve as a reference for the development of new projects within the company.
Boehringer Ingelheim
Understanding customer behavior and motivations allows for more effective decision-making in a company's strategy. We supported Boehringer Ingelheim in creating a 100% customer-centric digital strategy for the pharmacy sales channel, based on in-depth knowledge of the pharmacist customer to enhance repeat purchases, increase loyalty, and have control over distribution in pharmacies nationwide.
Viajes El Corte Inglés
Building a strong relationship with the consumer and listening to what they have to say is essential in the post-digital era. What has been their experience at each touchpoint? What are their preferences? Only with this information can the brand react in time to optimize and personalize the user experience. For Viajes El Corte Inglés, the challenge was to find a platform that would allow them to understand and predict customer behavior, and Medallia was the answer.
Bayer
How to design a system capable of connecting a global brand with hundreds of local realities.