CASE STUDY
Product Team as a Service: Efficiency and Positive Impact on UX and Business
Areas
Product Trio (Product Manager, Designer, Developer). Dual Track Agile. Design research. Investigación de usuario. Data-driven journeys. Orientación a outcomes e impacto. Metodologías ágiles
We collaborated with Holaluz as a Product Team as a Service with the aim of improving the customer onboarding process by providing personalized solutions based on a prior analysis of the Customer Journey. To achieve this, we integrated a self-managed and multidisciplinary team of Runroom specialists into Holaluz's staff.The results demonstrated an increase in efficiency, an improvement in user experience, and a positive impact on their business and culture. de los clientes brindando soluciones personalizadas basadas en un análisis previo del Customer Journey. Para ello integramos un equipo autogestionado y multidisciplinar de profesionales especialistas de Runroom en la plantilla de Holaluz.
Los resultados obtenidos demostraron un aumento de la eficiencia, una mejora en la experiencia del usuario y un impacto positivo en su negocio y en su cultura.
Holaluz is a Spanish company committed to the energy transition and the use of renewable energies to protect the planet. With the purpose of personalizing rates and offering a new energy model, it has managed to meet its customers' needs and expand in the market. In a previous project, we collaborated with them in analyzing and identifying opportunities in their Customer Journey, focusing on after-sales service and the onboarding process for new customers. This collaboration resulted in an actionable roadmap with numerous ideas to improve the user experience.
“La adopción del servicio de Product Team as a Service junto con un proyecto de investigación inicial y el proceso de Continuous Discovery impulsaron la innovación y el éxito conseguido. Con un equipo competente y autónomo respaldado por el servicio, el equipo pudo explorar oportunidades, adaptarse al mercado y tomar decisiones informadas. La flexibilidad y escalabilidad del servicio fueron clave para mejorar de forma continua, superar expectativas y lograr resultados destacados en el mercado. Jorge Agúndez, Product Owner, Runroom”
Processes and Challenges
The implementation of the Product Team as a Service required a learning curve and adaptation to Holaluz's product and company. The multidisciplinary team from Runroom, consisting of a Product Owner, designer, front-end, and back-end, worked autonomously but was perfectly integrated into Holaluz's processes and structure. During the process, we conducted Continuous Discovery to uncover new needs and improve the proposed solutions. This allowed us to thoroughly analyze the user funnel and ensure our solutions were tailored to their specific needs.
Results
The Product Team as a Service at Holaluz had tangible and measurable impacts on the onboarding process and team performance. Some of the highlighted results include:
- Reduction in implementation time: thanks to the team's efficiency and value delivery capability, a significant reduction in the time required to implement new initiatives was achieved.
- Research and testing: a significant number of user interviews and guerrilla testing were conducted to obtain relevant and valuable information for the continuous improvement of the onboarding process.
- High quality in delivery: the Runroom team demonstrated a high level of competence and quality in delivering solutions, which generated trust and satisfaction in Holaluz.
- Cultural fit: The close collaboration between Runroom and Holaluz allowed for knowledge transfer and best practices, strengthening the relationship and improving the overall functioning of the team.
“Ofrecer este modelo de outsourcing, con un equipo de producto interno dedicado, ha sido clave para llevar nuestros resultados a otro nivel en este proyecto. Al integrarnos plenamente con el equipo de Holaluz, compartiendo la metodología de trabajo, hemos logrado una colaboración fluida y eficiente que ha impulsado el éxito del proyecto. La importancia de trabajar en conjunto y ofrecer una experiencia integrada ha sido fundamental para alcanzar resultados sobresalientes en Holaluz. Bea Cardona, Business Consultant & Business Development, Runroom”
In addition to these results related to the Product Team as a Service, notable business achievements were obtained, including:
- Improvement of the overall onboarding process experience.
- Reduction in new customer activation time by 30%.
- Decrease in rejections during the sign-up process by 50%.
- Reduction in operational costs of the onboarding process.
The Product Team as a Service approach implemented at Holaluz proved effective in achieving the defined results, which exceeded expectations. The close collaboration, Continuous Discovery, and knowledge transfer allowed for tangible and beneficial results for both users and the business.
We are proud to have been part of this project and to contribute to Holaluz's growth and success in its mission to create a greener planet.
Do you need to integrate a team of professionals into your staff?
Take advantage of a 100% self-managed and integrated multifunctional team in your staff: a lasting and consistent impact on your results, a cohesive culture, professionals in continuous training and growth. Win-win.
!Write to us and let's define together the best way to collaborate!
More success stories
Bayer
Bayer AG needed a high-performance Design Team capable of combining user, business, and technology needs into a high-impact product; a platform that consolidates different services and serves as a tool for healthcare professionals globally. At Runroom, we took on the challenge of conceptualizing a solution in just 6 sprints, resulting in a successful pilot test that will serve as a reference for the development of new projects within the company.
Boehringer Ingelheim
Understanding customer behavior and motivations allows for more effective decision-making in a company's strategy. We supported Boehringer Ingelheim in creating a 100% customer-centric digital strategy for the pharmacy sales channel, based on in-depth knowledge of the pharmacist customer to enhance repeat purchases, increase loyalty, and have control over distribution in pharmacies nationwide.
Viajes El Corte Inglés
Building a strong relationship with the consumer and listening to what they have to say is essential in the post-digital era. What has been their experience at each touchpoint? What are their preferences? Only with this information can the brand react in time to optimize and personalize the user experience. For Viajes El Corte Inglés, the challenge was to find a platform that would allow them to understand and predict customer behavior, and Medallia was the answer.
Bayer
How to design a system capable of connecting a global brand with hundreds of local realities.