EVENTS

CX Open Space From Journey to Impact

Designing experiences that connect people, business, and real impact.

Format:: Online
Schedule:: Thursday, June 18 · from 9 AM to 2 PM
Location:: at Runroom (Barcelona)

Customer experience can no longer remain just a map, an archetype, or a list of touchpoints.

Today, designing Customer Experience involves better understanding people, listening continuously, identifying real frictions, and turning all that knowledge into decisions that generate impact.

In this CX Open Space we will bring together professionals from CX, product, marketing, growth, research, data, and business to discuss how to move from journey to action: how to work with buyer personas, feedback, data, and artificial intelligence to design more relevant, measurable experiences connected to business goals.

Why this Open Space?

Because many organizations have already incorporated tools to understand their customers: customer journeys, experience maps, buyer personas, surveys, interviews, NPS, analytics, feedback systems, or AI models.

But the challenge is not just capturing information.
The challenge is to turn it into focus, priorities, and decisions.

How do we move from insights to action?
How do we prevent journeys from staying on a wall?
How do we connect customer needs with business opportunities?
How do we measure if an experience improvement truly generates impact?
What role can AI play in listening, analyzing, and acting better?

This meeting is born to open those conversations from practice, with professionals who face these challenges in their daily work.

What is an Open Space?

An Open Space is a participatory and self-organized format where the agenda is built among the attendees.

There are no keynote speeches or a closed program. At the start of the day, each person can propose topics, questions, or challenges they want to work on. From there, conversation sessions are created, and the Open Space agenda is formed.

You can share learnings, raise doubts, contrast approaches, listen to experiences, or open a debate on a specific challenge. The value of the event lies in the group's collective intelligence.

A space to talk honestly about what works, what doesn't, and what we are still trying to solve.

Who is it for?

This event is for professionals working in the understanding, design, activation, or measurement of customer experience.

Especially aimed at:

Customer Experience leaders: CX Managers, Heads of CX, Customer Experience Leads.
Product and design teams: Product Managers, Product Owners, Product Designers, UX Designers, Service Designers.
Research and insights profiles: UX Researchers, User Researchers, Customer Researchers, Market Researchers.
Marketing, growth, and CRM leaders who want to better connect acquisition, conversion, retention, and experience.
Customer success, customer service, and operations teams who work directly with feedback, frictions, and customer needs.
Business, innovation, and digital transformation leaders seeking to connect experience, efficiency, and impact.
Data, analytics, and customer intelligence profiles who want to transform signals and data into actionable decisions.

It is also a space for any professional who wants to understand how to design more relevant, consistent, and measurable experiences in a context where AI is beginning to transform how we listen, analyze, and act.

CX Open Space Program

09:00 – 09:30
Arrival, coffee*, and welcome

09:30 – 10:00
Introduction to the Open Space format and collaborative agenda creation

10:00 – 13:30
Conversation rounds

13:30 – 14:00
Closing, shared learnings

*Throughout the event, there will be breaks and networking moments

Reserve your spot 👇
Limited to 60 CX professionals.
A space designed to share real challenges and learn from experience.

Key takeaways

A more actionable vision of Customer Experience

Beyond maps, archetypes, or methodologies, we will discuss how to turn customer understanding into decisions, priorities, and real improvements.

An open environment to contrast experiences, share learnings, and discover new ways to tackle common problems.

Ideas to connect customer, business, and impact

We will explore how to prioritize CX initiatives based on their value to people and their contribution to business objectives.

A practical look at AI applied to CX

No hype. No empty promises. We will see how AI can help analyze feedback, detect patterns, accelerate research, or personalize experiences, always in service of better decision-making.

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Reserve your spot.

The event is free and limited to 60 CX professionals