EVENTS
A practical session with Jesica Wulf, Sr. Product Manager at eDreams Odigeo and co-founder of Ladies in Product.
Learn to read a conversion funnel from scratch and start thinking like a Product Manager.
A practical, clear Runroom LAB without technical jargon to understand how data helps us detect opportunities, improve digital products, and make better decisions.
What is a conversion funnel? How is it read? What does it tell us about user behavior? And why is it relevant even if you don't work directly in product?
In this Runroom LAB, Jesica Wulf will help us understand one of the most fundamental concepts of digital product: the conversion funnel. We'll do it from scratch, without technical jargon and with a practical approach, especially designed for people who are starting to work with metrics or who want to have a clearer mental model to make better decisions.
A session to approach product thinking, understand how data, users, and business are connected, and learn to look at a digital product with new eyes.
This LAB is especially designed for people who are starting in digital product or who want to better understand how metrics are used to make decisions.
It is ideal for junior profiles, people transitioning into product roles, UX/UI designers, marketers, business profiles, communication, research, development, or any professional who wants to familiarize themselves with basic digital product concepts.
No prior experience in product or technical knowledge is required.
If you already have experience working with funnels, metrics, or product analytics, the session may seem introductory.
You will learn what a conversion funnel is and why it is a key tool to understand how people behave within a digital product.
We will see how to read a funnel, what signals it can give us, and how to detect friction points, abandonment, or opportunities.
We will also explore why this concept is useful beyond the role of Product Manager: design, marketing, business, content, research, or development can benefit from understanding how conversion works.
And, above all, you will learn to use the funnel as a simple way to start thinking in product: focusing on users, data, and impact.
Jesica Wulf
Sr. Product Manager en eDreams Odigeo y cofundadora de Ladies in Product.
Jesica cuenta con más de 10 años de experiencia en producto digital, ayudando a equipos a tomar mejores decisiones a partir de datos, usuarios y objetivos de negocio. Ladies in Product Co-founder (Join us: https://forms.gle/2vpK4ibYZcRmdAd26) "de cero a PM" creator (https://deceroapm.substack.com/) ProductTank Barcelona organiser (https://www.meetup.com/producttank-barcelona/)
Tell us about your challenge, and we'll explore how to turn it into a growth opportunity together.