Realworld
Growth Design in Miro
How to formulate hypotheses and validate them quickly through prototypes with Oscar Torres, Product Designer at Miro.
Growth Design is the link between Growth, a data-driven method to improve business metrics, and Design, a human-centered discipline to solve specific problems.
In the Runroom LAB on Growth Design in Miro, Oscar Torres, Product Designer at Miro, introduced us to the Growth Design strategy used by one of the leading global digital product companies, focusing on formulating hypotheses and validating them quickly through prototypes.
We discovered, through examples and practical advice, what a Growth Product Designer is, discussed quantitative vs qualitative Data, 💡 Behavioral Design, cognitive biases, principles affecting UX, and an experimentation mindset, which we love in our LAB. ⭐️
Learnings
We share some of the tools we saw in the session that help us make better strategic decisions in the creation and iteration of digital products:
- Growth Design / Psychology 106 Cognitive Biases & Principles That Affect Your UX, to improve user experience or conduct interviews, considering their biases and cognitive principles.
- Growth Design / Case Studies also essential to understand user behavior and psychology, from the example of Tinder Monetization we saw in the LAB, to all the others. 🔝
- Coglode Cookbook. A portal to learn about distilled, applied, and combined behavioral research.