Innovation and Myths in Product Management: What Really Matters Today · LAB

A space to question traditional Product Management

In collaboration with LPCx, Runroom brought together product professionals to explore new ways of working, share learnings, and question some of the most widespread beliefs in the sector.

Far from being a theoretical talk, the event combined inspiration, practical experience, and networking, creating an ideal environment to contrast ideas with the product community in Barcelona.

We enjoyed an afternoon of talks and networking with Paco Crespo, CPO of Thiga Spain and Carlos Iglesias, CEO of Runroom who addressed different angles of digital product development, from validation processes to team management with two inspiring themes:

• Procedural validation.
• Dual track, Product Trio.

A perfect occasion to connect and share ideas with the Product community in Barcelona.

The most common myths of Product Management

One of the main themes of the meeting was to debunk certain myths that still condition the way many organizations develop products:

1. Following processes guarantees success

Although frameworks are useful, turning them into rigid recipes can limit adaptability. The key is to understand the context and apply judgment, not to follow processes automatically.

2. Validation is a one-time phase

Validation is not a step prior to development, but a continuous process. Integrating validation throughout the product lifecycle reduces risks and enables better decision-making.

3. Product is the responsibility of a single role

Effective Product Management does not depend on one person, but on the collaboration between business, design, and technology. Models like the Product Trio reinforce this shared vision.

New ways to build products: from dual track to Product Trio

During the LAB, key approaches such as dual track and Product Trio were addressed, two models that are redefining how teams work:

• Dual track: separates discovery and delivery to validate before building.
• Product Trio: aligns product, design, and technology in decision-making.

These approaches allow for more agile work, reduce uncertainty, and ensure that what is built responds to real user and business needs.

Real innovation: beyond the discourse

One of the great learnings is that innovating is not about adopting the latest trend, but about improving the way decisions are made.

In an increasingly complex environment, the value of Product Management lies in:

• Prioritizing with judgment
• Continuously validating
• Coordinating multidisciplinary teams
• Translating insights into actionable decisions

This approach connects with a more mature product vision: less focused on outputs and more oriented towards real impact on business and user.

The importance of the product community

Events like Runroom LAB not only provide knowledge but also strengthen the community. Sharing experiences, mistakes, and learnings accelerates the evolution of the discipline and prevents repeating the same mistakes.

Moreover, these spaces promote something key in Product Management: critical thinking.

Conclusion: fewer myths, more judgment

Product Management does not need more frameworks, it needs better decisions.

Understanding what practices work, questioning the established, and applying judgment in each context is what truly differentiates product teams that generate impact.

Because, in the end, building a product is not about following methodologies, but about solving real problems in the best possible way.