Digital Attraction Strategy for Future Leaders
Areas
Paid Media. Google Ads. Media planning. Measurement & Optimization. Programmatic advertising. Conversion optimization
We helped Esade, one of the best business schools internationally, attract national and international students through an innovative Performance Media strategy, selected in the Google Premier Awards.
Esade, one of the best business schools internationally, came to Runroom with a clear need: to integrate their recruitment campaigns into a single provider to improve their results and make the digital channel the main attraction channel.
Since 2011, we have been helping Esade attract national and international students through an innovative Performance Media strategy and are Esade's partner in Analytics, SEO, UX, and the creation of digital channels and experiences, ensuring a 360º experience in the digital environment.
In recent years, Esade has faced the challenge of strengthening its position as a brand internationally against strong competitors in the market. One of the school's main challenges was to increase its digital presence and improve the performance of its video campaigns. Additionally, as a specific challenge, the business school wanted to increase the view rate and reduce the CPV.
“Runroom supported us throughout the Esade Executive Education website project, from the initial concept and design to the implementation of the technical solution, delivering outstanding results and performance. Their team has a remarkable ability to understand business objectives and translate them into innovative, user-centered digital experiences without ever losing sight of performance and quality. We are extremely satisfied with the collaboration. The entire process was both enjoyable and enriching, we learned a great deal together, and every milestone was delivered on time. Thank you, Runroomers, for making everything so easy!”
To start, we got to work alongside the branding studio Firma, responsible for Esade's brand strategy, to gain an in-depth understanding of the institution, its reality as a platform for training and innovation, and the target audience. Thus, we defined a search campaigns strategy that would achieve a sustained conversion improvement over time.
The constant optimization of both the campaigns and the usability of the recruitment channels has allowed us to achieve the objectives defined by the client: increase the conversion rate and optimize the cost per acquisition at a double-digit annual rate.
An Awards Strategy
The Performance Media strategy for Esade was selected for two consecutive years in the shortlist of the prestigious Google Premier Partner Awards, in 2017 in the Search Innovation category, as the only Spanish company in this category, and in 2018 in the Video Innovation category.Thanks to the final campaign, Esade grew in brand awareness against its competitors, and the Brand Interest study revealed that the school achieved a 62.8% increase in interest in brand keyword searches after viewing the video.After many projects developed together, we have established a relationship based on professionalism and trust, sharing one value above all: the priority of people as a heritage of both companies.
“Runroom’s digital expertise has helped Esade take a significant leap forward as an organization. We used to invest 100 in Google and generate 1,000 in return. Now, by investing 80 in Google and 20 in Runroom, we generate 10,000. Investing in brains really pays off. In a market that evolves at such a rapid pace, it’s extremely difficult for an in-house team to maintain the level of expertise needed to stay ahead. Having Runroom as a strategic partner has made all the difference.”
This relationship has led Esade's marketing department to entrust us with the
consultancy of their organizational change
and the creation of digital platforms for the institution and for different business units. To delve into Esade's digital transformation experience, you can read the interview with Julio Villalobos
“Agile methodology has opened the door to new ways of tackling complex challenges, always focused on finding the best solutions without losing sight of the project's goals. The team's flexibility, adaptability, and speed have continued to impress us every step of the way. This was a highly complex project delivered within a very tight timeframe, with a level of quality that can only be achieved by exceptional teams.”
, Corporate Director & Chief Digital Officer at Esade Business & Law School.You can learn about our experience in the Google Premier Partner Awards in this article
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