Webinar Lean Product Discovery & OKRs

In this 60-minute webinar, we will explore how to reduce uncertainty in product and business by combining Lean Product Discovery and Product OKRs as a continuous decision-making system. Led by Jeff Gothelf, author of Lean UX and Sense & Respond, and the Runroom team, we will address how to identify the problems truly worth solving, validate opportunities before investing in development, and translate that learning into clear objectives and measurable outcomes.

We will discuss discovery and OKRs not as isolated practices, but as two key moments of the same strategic question: what to build, why, and with what expected impact. We will share criteria, examples, and practical learnings from the experience of Carlos Iglesias, CEO and founder of Runroom, and Laura Polls, Head of Experience Research, working with product and business teams in real contexts.

Designed for professionals in product, UX, innovation, and business who want to gain clarity before building, align teams, and move forward with a shared strategic direction. We will close with a brief space for those who want to learn more about our training in Lean Product Discovery, Product OKRs and the combined journey that connects both approaches.

Agenda

01 · Decide before building: the underlying problem Why we continue to make product decisions too late. What risks we take when building without sufficient evidence and how to gain clarity from the start.

02 · Lean Product OKRs: deciding if what we build generates impact How to translate learning into clear objectives and measurable outcomes. From validation to impact: connecting product decisions with business and team alignment.

03 · Lean Product Discovery: deciding what is worth building How to explore real problems, formulate good hypotheses, and validate opportunities before investing in development. Practical criteria to reduce risk and focus efforts.

04 · Questions and next steps Space to resolve doubts, share real contexts, and learn about training in Lean Product Discovery, Product OKRs and the combined journey.