Growth Open Space 2025: this was the event where AI came down to the real field

An event without an agenda: learning from shared experience

The Growth Open Space follows an unusual dynamic: there is no predefined agenda.

Attendees themselves propose topics at the start of the event, collaboratively building the sessions that will take place throughout the day.

This creates an environment where:

• Conversations start from real problems
• Learning is practical and applicable
• Active participation is encouraged
• Authentic professional connections are created

As César Úbeda (CXO) pointed out, the most powerful aspect of this format, in addition to the shared knowledge, is the ability to connect in a space of trust among professionals, "without posturing."AI at the center… but with a strategic focusOne of the key messages of the event was clear: artificial intelligence does not replace strategy, it accelerates it.

During the sessions, it was emphasized that the true impact of AI is not in automating isolated tasks, but in connecting data, decisions, and actions throughout the entire funnel.

In this context, the Impact-Driven Growth™ approach was presented, a

framework

that proposes:Defining a clear North Star Metric

• Identifying the One Metric That Matters (OMTM)Designing measurable
• outcomes (behavioral changes)
• Building hypotheses and experiments aligned to impact
• Here, AI acts as a strategic copilot, helping to analyze data, generate hypotheses, and accelerate learning cycles.From hype to reality: key learnings from the Open SpaceThroughout the day, discussions revolved around how to realistically apply AI in different business contexts.

Strategic growth oriented towards impact.

Technology without direction is noise. The key is to connect strategy, metrics, and experimentation to generate real results.

AI applied to the entire funnel

1. From acquisition to retention, AI allows for process integration, decision automation, and scaling with greater efficiency.
   B2B: personalization to another level
2. Data enrichment and hyper-personalization tools are redefining prospecting and sales, especially in complex environments.
   Product Led Growth: limits in enterprise environments
3. Although product development is more accessible thanks to LLMs, consultative selling remains key in corporate B2B contexts.
   Much more than content: community and connections
4. Beyond technical learnings, the event once again demonstrated the value of community.
   The Open Space brought together diverse profiles - CMOs, growth marketers, product managers, or data specialists - with a common goal: to learn and share.

The result:

New perspectives on common challenges

Exchange of real experiences

Valuable professional connections

• Because, as we advocate at Runroom, growth doesn't just happen in dashboards, but also in conversations.
• Why does the Growth Open Space remain relevant?
• In a context where AI dominates the discourse, this event offers something different: it brings the conversation down to earth.

Here, we don't talk about abstract trends, but about:

What is really working

What is not working

How to apply AI in specific contexts

• And above all, collective knowledge is built from practice.
• Conclusion: the future of Growth is collaborative (and strategic)
• The Growth Open Space 2025 leaves a clear idea:

Growth does not depend solely on tools or technologies, but on how strategy, data, and experimentation are combined to generate real impact.

AI is a powerful lever, yes.

But real change occurs when it is integrated into an impact-oriented mindset.

We look forward to seeing you at the next edition in October 2026.

Stay tuned
!

Os esperamos en la próxima edición, en octubre 2026. Stay tuned!