AI Adoption
LEAD: AI Leadership
The leaders who best drive AI transformation are not the most technical. They are the ones who have the judgment to decide what to bet on, how much, and when.
How we create value
Most management committees understand that AI is going to change their business. Few have the judgment to make investment decisions with a solid foundation, distinguish signal from technological noise, or lead a transformation without relying on what the technical team or provider says. The speed of change amplifies this gap every quarter.
AI Leadership works directly with the management committee to build that judgment. It is not an AI training for executives — although it includes a rigorous update component on the real state of technology. It is a leadership empowerment program that combines applied education, work on future scenarios, and strategic AI decision-making with the Impact-Driven Growth™ framework as a guiding thread.
The program is led by Carlos Iglesias, CEO of Runroom and academic director at Esade, where he teaches leadership and digital innovation with AI. The combination of updated academic vision and real practice of transformation in enterprise organizations is what gives the program its differential density compared to generic executive training or a typical corporate strategy engagement.
At the end, the committee has a shared vision of the relevant AI scenario for their sector, their own criteria for prioritizing AI investments, and the common language to lead the transformation without relying on technical jargon.
