Research & discovery
It's essential to have ongoing research processes in order to adapt services, products, and marketing to the changing needs of the customer.
We are experts in:
Qualitative research, Quantitative research, Customer Journey Mapping, User persona & scenarios, Service blueprint, Market segmentation, Benchmarking
How do we do it?
Our Research Team, formed of digital business consultants, sociologists, philosophers, and data specialists, provides insights into all our service areas to put the customer at the center of every decision and promote constant innovation.
To achieve this, we use both qualitative and quantitative techniques such as Customer Journey Mapping, user interviews, ethnographic observation, surveys, market segmentation, A/B testing, and service blueprint, among others.
