Customer Experience
Strategic CX Consultancy
Our approach turns CX into a lever for growth and differentiation, positioning your brand as a leader in the evolution of customer experience, not just a follower of trends.
How we create value
We define complete experiences throughout the entire customer lifecycle, identifying key moments, frictions, and opportunities. We align business, channels, and teams to ensure a coherent and distinctive experience. We transform insights into decisions that allow prioritizing where to act to generate greater business impact.
Expertise areas
Success cases
Bayer
Bayer AG needed a high-performance Design Team capable of combining user, business, and technology needs into a high-impact product; a platform that consolidates different services and serves as a tool for healthcare professionals globally. At Runroom, we took on the challenge of conceptualizing a solution in just 6 sprints, resulting in a successful pilot test that will serve as a reference for the development of new projects within the company.
Boehringer Ingelheim
Understanding customer behavior and motivations allows for more effective decision-making in a company's strategy. We supported Boehringer Ingelheim in creating a 100% customer-centric digital strategy for the pharmacy sales channel, based on in-depth knowledge of the pharmacist customer to enhance repeat purchases, increase loyalty, and have control over distribution in pharmacies nationwide.
Viajes El Corte Inglés
Building a strong relationship with the consumer and listening to what they have to say is essential in the post-digital era. What has been their experience at each touchpoint? What are their preferences? Only with this information can the brand react in time to optimize and personalize the user experience. For Viajes El Corte Inglés, the challenge was to find a platform that would allow them to understand and predict customer behavior, and Medallia was the answer.
More services in Customer Experience
Continuous Monitoring and Feedback
We implement advanced systems for active listening and continuous real-time customer feedback, allowing us to identify emerging needs and make agile data-driven adjustments.
Voice of Customer Program
We design comprehensive VoC (Voice of Customer) programs that allow you to collect, analyze, and activate your customers' opinions at key moments of their experience.
Qualitative and Quantitative Research
We combine qualitative and quantitative methodologies with a customer-centered innovation approach to obtain deep and actionable insights.
Buyer Persona and Customer Journey
We create detailed profiles and design the ideal customer journey, identifying friction points and opportunities at each interaction.
Conversion Rate Optimization (CRO)
We improve the conversion of your digital assets with continuous experimentation.
CX Training for Internal Teams
We offer practical and specialized training in customer experience, standing out as active consultants with up-to-date market experience.