Product Discovery & Strategy

How we do it

At Runroom, our Discovery and Strategy process is key to creating products that truly focus on user needs while aligning with business objectives. We apply methodologies such as Design Thinking and the Double Diamond model to tackle challenges holistically, from defining the problem to delivering the final solution. Throughout this process, we conduct rigorous, in‑depth user research using both qualitative and quantitative methods.

By integrating artificial intelligence into our research, we accelerate processes, increase efficiency in data collection, and enhance the quality and accuracy of results. Through hybrid approaches, we combine the agility of automated tools with the contextual interpretation of insights to produce richer, more detailed analyses, delivering a clearer view of user and market needs.

Our strategic approach not only deepens user understanding but also lays a solid foundation for informed business decision‑making, ensuring that innovation is aligned with business goals. From competitor analysis to Customer Journey Mapping, we work through every stage of the process to ensure that your product or service strategy is grounded in real data, truly user‑centered, and designed to deliver the desired business impact.