Digital Product
Product Management
We lead the strategy and execution of digital products through an agile and collaborative approach, driven by AI.
How we create value
We help organizations direct and evolve their digital products with focus, judgment, and adaptability. We turn strategic vision, user learning, and product data into clear decisions about what to prioritize, what to validate, and how to move forward.
In an environment where AI is transforming how we analyze, explore, and operate, Product Management needs to evolve. We use artificial intelligence to streamline analysis, synthesis, and operational tasks, but we keep the human focus on what truly defines impact: deciding direction, prioritizing with purpose, coordinating disciplines, and managing complex trade-offs.
We work alongside business, design, and technology to build decision and execution systems that allow for coherent progress, rapid learning, and product adaptation without losing focus. Because managing products today is not just about organizing work. It's about making better decisions, sooner and continuously.
We help ensure that products are not only built better but also move in the right direction, with more context, less friction, and greater impact.
Expertise areas
Success cases
Kern Pharma - Grupo Indukern
In just five weeks, Grupo Indukern transitioned from managing internal orders through Excel and emails to launching a digital product MVP for employees with real impact on experience, traceability, and business.A project that demonstrates how, by combining Discovery Express, impact metrics, and technical delivery, it is possible to validate complex hypotheses in regulated sectors without oversizing the initial investment.
Energía Nufri
We transformed the positioning of Energía Nufri with a new brand narrative, a conversion-focused website, and a connected digital ecosystem.Runroom accompanied Energía Nufri in a comprehensive phased project. We started with a Business Case that defined strategic growth priorities and evolved towards a new brand identity with a fresh and approachable tone. We created the claim "Energy that is the pear," developed a distinctive avatar, redesigned their website, and connected the entire technological ecosystem, including the implementation of HubSpot. Additionally, we trained their customer service team in using the tool and implemented surveys to improve the customer experience. We are currently advancing in the user acquisition and retention phase.
Penpot
Penpot, the open source digital product design platform, faced a major challenge: facilitating the transition of designers working in Figma, the most used tool in the industry, to its environment without having to start their projects from scratch. We developed a plugin that allows exporting Figma files and easily adapting them in Penpot, significantly reducing friction in the adoption process. Thousands of designers and developers have already integrated this tool into their workflow, boosting the growth of the Penpot community and improving their user experience.
More services in Digital Product
Product Design
We design innovative, user-centered products aligned with business objectives and aimed at generating impact.
Product Engineering
We transform ideas into robust, scalable, and high-performance solutions, integrating directly with our clients' engineering teams.
Discovery and Product Strategy
We reduce uncertainty before investing by aligning business opportunities, user needs, and real viability to decide what product to build, why, and with what evidence.
Prototyping with AI
We validate product ideas in days, not months, so you can decide what is worth building before making large investments.