Digital Product
Prototyping with AI
We validate product ideas in days, not months, so you can decide what is worth building before making large investments.
How we create value
We help organizations validate product ideas before committing to large investments. We turn intuitions, opportunities, or initiatives into real prototypes that allow for quick learning, decision-making, and moving forward with greater confidence.
Today, artificial intelligence has radically changed the way we build. We can go from an idea to a functional prototype in a matter of days. But building faster does not guarantee better decisions. The value lies in knowing what to validate, how to do it, and what to do with the insights gained.
That's why we combine product thinking, research, design, and technology to define what deserves to be prototyped, what hypotheses we are testing, and what evidence we need to move forward. We use AI to accelerate artifact creation and iteration, while human judgment ensures that each prototype answers a relevant business question.
This approach integrates with our Impact Driven Growth framework, where each product initiative starts with an impact hypothesis and is validated before scaling.
We create interactive, testable prototypes oriented towards learning: from product concepts and value propositions to specific functionalities or business models. We contrast them with users, data, and teams to transform feedback into decisions.
Helping to validate earlier, learn faster, and reduce the risk of investing in the wrong direction.
Expertise areas

Success cases

Kern Pharma - Grupo Indukern
In just five weeks, Grupo Indukern transitioned from managing internal orders through Excel and emails to launching a digital product MVP for employees with real impact on experience, traceability, and business.A project that demonstrates how, by combining Discovery Express, impact metrics, and technical delivery, it is possible to validate complex hypotheses in regulated sectors without oversizing the initial investment.

Penpot
Penpot, the open source digital product design platform, faced a major challenge: facilitating the transition of designers working in Figma, the most used tool in the industry, to its environment without having to start their projects from scratch. We developed a plugin that allows exporting Figma files and easily adapting them in Penpot, significantly reducing friction in the adoption process. Thousands of designers and developers have already integrated this tool into their workflow, boosting the growth of the Penpot community and improving their user experience.

Esade
Esade is one of the most recognized academic institutions in the business field internationally for the quality of its education and wanted to take a step into the future by positioning itself as an expert in innovation and improving the student experience. At Runroom, we accompanied them in seeking a real impact on the journey of potential students through augmented reality (AR).
More services in Digital Product
Product Design
We design innovative, user-centered products aligned with business objectives and aimed at generating impact.
Product Engineering
We transform ideas into robust, scalable, and high-performance solutions, integrating directly with our clients' engineering teams.
Product Management
We lead the strategy and execution of digital products through an agile and collaborative approach, driven by AI.
Discovery and Product Strategy
We reduce uncertainty before investing by aligning business opportunities, user needs, and real viability to decide what product to build, why, and with what evidence.

