Growth Marketing
CRO (Conversion Rate Optimization)
We analyze and optimize every point of the conversion journey to turn more users into customers.
How we create value
We apply a structured and data-driven methodology to continuously improve your conversion rates. We start with an in-depth analysis of your current performance, identifying friction points and opportunities throughout the user journey, from the first interaction to the final conversion.
Combining quantitative analytics, qualitative research, and behavior tracking, we develop and prioritize test hypotheses aimed at maximizing conversion potential. We then execute A/B and multivariate tests, implement the winning versions, and iterate to ensure sustained performance improvements.
Our approach is agility-based: rapid testing cycles, continuous learning, and a constant focus on converting more visitors into loyal customers, always aligning optimizations with your business's strategic goals.
Expertise areas
Success cases
Bayer
Bayer AG needed a high-performance Design Team capable of combining user, business, and technology needs into a high-impact product; a platform that consolidates different services and serves as a tool for healthcare professionals globally. At Runroom, we took on the challenge of conceptualizing a solution in just 6 sprints, resulting in a successful pilot test that will serve as a reference for the development of new projects within the company.
Boehringer Ingelheim
Understanding customer behavior and motivations allows for more effective decision-making in a company's strategy. We supported Boehringer Ingelheim in creating a 100% customer-centric digital strategy for the pharmacy sales channel, based on in-depth knowledge of the pharmacist customer to enhance repeat purchases, increase loyalty, and have control over distribution in pharmacies nationwide.
Viajes El Corte Inglés
Building a strong relationship with the consumer and listening to what they have to say is essential in the post-digital era. What has been their experience at each touchpoint? What are their preferences? Only with this information can the brand react in time to optimize and personalize the user experience. For Viajes El Corte Inglés, the challenge was to find a platform that would allow them to understand and predict customer behavior, and Medallia was the answer.
More services in Growth Marketing
SEO
We make your brand appear where your customers are searching. Valuable content, technical excellence, and a long-term strategy that drives traffic.
Voice of Customer
We capture and activate real feedback from your customers to discover insights, improve experiences, and generate long-term loyalty.
Marketing Automation
We design personalized flows that nurture leads and retain customers at the right time and channel. More impact, fewer manual tasks.
Inbound Marketing & Sales
We design strategies and create content that educate, connect, and convert, aligning marketing and sales to close more opportunities, faster and with higher quality.
Performance Marketing
We run goal-focused campaigns across the funnel - from awareness to conversion - with continuous optimization and laser focus on ROI.