Client

Hospital Sant Joan de Déu

From a local hospital to a worldwide care service

Hospital Sant Joan de Déu is a Spanish teaching hospital, specialised in paediatrics, gynaecology and obstetrics. It is a leading centre for innovation and research, and one of Europe’s main maternity and children’s hospitals.

Founded in 1867, the hospital centre needed to update its online presence by offering a care service to its patients via a new website, to convey the values that it has treasured since its foundation: hospitality, quality, respect, responsibility and spirituality. At the same time, its main objective was to internationalise its services, by crossing linguistic and cultural boundaries, so it could offer medical advances in maternal and paediatric care to those countries which do not currently have cutting-edge resources and infrastructure in that sector. In addition, it wanted to thereby increase its turnover and market share by reaching new communities and new countries. The project gave us the opportunity to collaborate again with the branding agency Firma, which was responsible for the digital identity.

The task involved various challenges that inspired us: above all, to gain an in-depth knowledge of the centre’s realities from all perspectives and all involved parties; to classify and align the knowledge and requirements of the more than 1,800 professionals working at the centre; and to organise the complex structural model of the care units. And finally, to oversee the digital transformation of an organisation that forms part of the Hospital Order of San Juan de Dios, which has been striving to keep its principles and values alive since 1500.                      

Together with the We Question Our Project's team, we established a working framework to integrate its Design Services with the services offered by Runroom for defining and creating digital platforms. After a long and intensive work process carried out in cooperation with all involved stakeholders (patients, families, doctors, nurses, auxiliary nurses, administrators, managers, etc.), we achieved a finalised list of potential services that could be offered to patients. This list was ordered and prioritised to allow us to subsequently define and launch the digital platform.

It is a really brilliant and fulfilling project which has allowed us to learn about a maternity and children’s hospital centre from within, and to delve into its essence covering a wide range of emotional aspects, from highly intense situations to the most magical scenarios, like the passionate pursuits of the “Hospital Amic” programme volunteers or the spatial resonance room.

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